Hojicha: A New Japanese Craze as an Alternative to Matcha Drink

SadaNews - Following the huge surge in popularity of matcha tea recently, a new drink has begun to appear on the horizon. Hojicha has started to attract natural beverage lovers around the world with its delicate flavor and soothing aroma. According to a publication by the Slovenian magazine "City," Hojicha, which originates from Japan, is gaining increasing popularity in other places as a warmer, lower-caffeine alternative to classic coffee or matcha.

Hojicha is a Japanese green tea that is roasted rather than steamed, unlike the more famous matcha and sencha. The roasting process transforms the leaves and stems of the Chinese camellia plant into a brownish blend with a subtle smoky aroma.

The roasting imparts a unique aroma with hints of caramel and nuts, significantly reducing the caffeine content, making Hojicha an ideal drink for evenings or for those looking to avoid stimulants.

When mixed with milk, it forms Hojicha latte. Unlike matcha latte, which has a more pronounced vegetal flavor, Hojicha latte offers warm, smooth flavors of cocoa, smoke, and nuts. It pairs well with honey and vanilla, and it's delicious either hot or iced.