Arab Bank and LALIGA Announce Exclusive Partnership

SadaNews – Arab Bank and LALIGA have signed a strategic agreement making Arab Bank the Official Banking Sponsor of LALIGA in the MENA region across several countries. This distinguished partnership is based on shared values which include building connections, innovation, and a constant drive to deliver exclusive experiences, under the new visual corporate identity of Arab Bank and its tagline "Beginnings Never End." This collaboration with LALIGA is expected to enhance Arab Bank’s brand engagement with millions of followers of the Spanish league and football fans in the MENA region through exclusive initiatives, which include unique offers, co-created content, and access to unforgettable football experiences that bring Arab Bank’s customers closer to the heart of the game. This collaboration with LALIGA reflects Arab Bank’s interest in showcasing its presence in the sports arena both locally and regionally through football, the world’s most popular sport. This interest is demonstrated through the bank’s partnership and ongoing support for the Jordan Football Association for nearly 14 years, as well as being the main sponsor of the Jordan national football team (Al-Nashama), which recently achieved a historic milestone by qualifying for the 2026 World Cup. Commenting on this partnership, Maite Ventura, Managing Director of LALIGA in MENA, said: "We are proud of our partnership with Arab Bank, the leading banking institution in the MENA region. This partnership is built on a mutual commitment to excellence and growth, and will allow us to bring LALIGA closer to its fans across the region through innovative and purposeful initiatives." This partnership paves the way for an exciting new phase in the field of sports and banking by leveraging Arab Bank’s excellence and strong brand presence regionally alongside LALIGA’s global outreach, utilizing sporting events to strengthen connections and communication between communities. It is noteworthy that Global Finance magazine, based in New York, recently awarded Arab Bank the "Best Bank in the Middle East 2025" award in recognition of the bank’s leading position in the banking sector in the region. About LALIGA LALIGA is the largest football ecosystem in the world. It is a private sports organization consisting of 20 public limited sports companies/LALIGA EA SPORTS clubs and 22 clubs in LALIGA HYPERMOTION, responsible for organizing national competitions for professional football. LALIGA has over 247 million followers worldwide across social media in 20 different languages. Its headquarters are in Madrid (Spain), and it has the widest international network of any sports organization, present in 34 countries through 10 offices. LALIGA carries out its social work through its foundation and was the first professional football league in the world to launch a league for players with intellectual challenges, named: LALIGA GENUINE Moeve. About Arab Bank Founded in 1930 and headquartered in Amman, Jordan, Arab Bank operates one of the largest global Arab banking networks, comprising over 600 branches. It offers a wide range of banking products and services designed to meet the needs of individuals, corporations, and other global financial institutions. These services include personal banking, corporate services, financial institutions, and treasury operations. The bank also has a prominent presence in major international markets and financial centers around the world, including London, Dubai, Singapore, Shanghai, Geneva, Paris, Sydney, and Manama.