Arab Bank and LALIGA Announce Exclusive Partnership

Sada News – Arab Bank and the Spanish Football League (LALIGA) have signed a strategic agreement making Arab Bank the official banking sponsor of LALIGA in the Middle East and North Africa across several countries in the region.

This distinguished partnership is based on shared values of building connections, innovation, and a constant drive to deliver exclusive experiences, under the new visual identity of Arab Bank and the descriptive tagline of the bank's logo "Beginnings Never End".

This collaboration with LALIGA is expected to enhance Arab Bank's brand communication with millions of Spanish league followers and football fans in the Middle East and North Africa through exclusive initiatives, including unique offers, co-created content, and access to unforgettable football experiences that bring Arab Bank's customers closer to the heart of the game.

This partnership with LALIGA reflects Arab Bank's interest in showcasing its presence in the sports arena locally and regionally through football, the most popular sport in the world. This interest is embodied in the bank's partnership and continuous support for the Jordan Football Association for nearly 14 years, as well as being the main sponsor of the Jordan national football team (Al-Nashama), which recently achieved a historic milestone by qualifying for the 2026 World Cup.

Commenting on this partnership, Maite Ventura, Managing Director of LALIGA in the Middle East and North Africa, said: "We are proud of our partnership with Arab Bank, the leading banking institution in the Middle East and North Africa. This partnership is built on a mutual commitment to excellence and growth, and it will allow us to bring LALIGA closer to its fans across the region through innovative and meaningful initiatives."
This partnership paves the way for a new and exciting phase in sports and banking by leveraging Arab Bank's excellence and strong regional brand presence alongside LALIGA's global reach, utilizing sporting events to enhance connections and communication between communities.

It is worth mentioning that Global Finance magazine, based in New York, recently awarded Arab Bank the title of "Best Bank in the Middle East 2025" in recognition of the bank's leading position in the banking sector in the region.

About LALIGA
LALIGA is the largest football ecosystem in the world. It is a private sports organization consisting of 20 public limited sports companies/LALIGA EA SPORTS clubs and 22 clubs in LALIGA HYPERMOTION, responsible for organizing national professional football competitions. LALIGA has over 247 million followers worldwide across social media in 20 different languages. Headquartered in Madrid (Spain), it has the widest international network of any sports organization, present in 34 countries through 10 offices. LALIGA carries out its social work through its foundation and was the first professional football league in the world to launch a league for football players with intellectual challenges, named: LALIGA GENUINE Moeve.

About Arab Bank
Arab Bank, headquartered in Amman, Jordan, was established in 1930 and operates one of the largest global Arab banking networks, comprising over 600 branches. Arab Bank offers a wide range of banking products and services designed to meet the needs of individuals, corporations, and other international financial institutions. These banking services cover the following areas: personal banking, corporate services, financial institutions, and treasury operations. The bank also has a prominent presence in key international markets and major financial centers around the world, such as London, Dubai, Singapore, Shanghai, Geneva, Paris, Sydney, and Manama.