EYM Group Announces Strategic Partnership with Greek Coffeehouse Chain Mikel

SadaNews - The EYM Group, a dynamic investment and development company, has signed a major franchise agreement with the renowned Greek coffeehouse chain Mikel Coffeehouse. Under this partnership, EYM has acquired the exclusive rights to operate and expand the Mikel brand in key markets in the Middle East, starting with Palestine, Jordan, and Malta, with additional countries to be announced later. The agreement was officially signed in the Greek capital Athens, in the presence of senior executives from both sides. Mr. Iyad Abu Ali, Chairman of the EYM Group, expressed his pride in this partnership, emphasizing the growing demand in the region for premium coffee experiences and the group's commitment to bringing authentic Greek coffee culture to Arab markets. The first Mikel branch is set to open soon in Ramallah - Palestine, as part of an ambitious expansion plan that includes a number of locations in the coming years.