Samsung Reveals Its Strategy to Compete with Chinese Smartwatches

SadaNews - Samsung has unveiled the features of its future strategy to enhance its competitive position in the smartwatch market, in response to the growing challenge from Chinese companies that focus heavily on battery life.

Samsung focuses in the new generation of Galaxy Watch 9 and Galaxy Watch 10 on improving performance and providing advanced health functions, rather than merely enhancing battery life.

In this context, Jong Min Choi, Executive Vice President of the Mobile Division at Samsung, stated that the company seeks to deliver an advanced experience in wearable devices, emphasizing that "true innovation is not limited to battery life; it also includes performance power and integration between hardware, software, and health functions."

Despite many Chinese smartwatches relying on low-power chips (MCUs) to achieve longer battery life, Samsung prefers to use advanced processors that provide stronger performance and a smoother user experience, even if it requires a precise balance in power consumption.

The company is increasingly investing in health technologies, having developed its advanced BioActive biometric sensor, and is currently working on introducing a new feature called "Antioxidant Indicator," a technology that took over five years of research and development to create.

Samsung plans to integrate these and other technologies into its upcoming watches to provide advanced health functions, precise fitness monitoring, and a more integrated and intelligent user experience, thus strengthening the position of Galaxy Watch as a leading series in the world of wearable devices.