National Beverage Company Sponsors the Palestinian U-18 Basketball Team in the 2026 Asian Cup Qualifiers

SadaNews - The National Beverage Company has signed a sponsorship agreement with the Palestinian Basketball Federation to support the Palestinian U-18 basketball team participating in the U18 Asian Basketball Cup qualifiers for 2026. This initiative is part of the company's ongoing commitment to support the Palestinian sports movement and empower young athletes to represent Palestine in regional and international forums.

The agreement was signed at the company's headquarters in the presence of Imad Al-Hindi, General Manager of the National Beverage Company Coca-Cola/Kabi, and the President of the Palestinian Basketball Federation, Ibrahim Habash.

Under this agreement, "Sprite" becomes the official and exclusive beverage sponsor of the U-18 national team during its participation in the Asian qualifiers, with the brand logo appearing on the team's official uniform in accordance with FIBA regulations, as well as being present in activities and media materials related to the participation.

Imad Al-Hindi, General Manager of the National Beverage Company, confirmed that this sponsorship aligns with the company's vision to support Palestinian sports and Palestinian youth, stating: "At the National Beverage Company, we believe in the importance of investing in the capabilities of Palestinian youth, and we take pride in supporting the Palestinian U-18 basketball team in this important continental participation. Our sponsorship reflects our ongoing commitment to supporting national sports and enhancing Palestine's presence in regional and international sports forums, and we look forward to seeing our players perform honorably, reflecting the spirit of determination and ambition that characterizes the youth of Palestine."

Al-Hindi added: "This sponsorship extends the National Beverage Company's strategy to support initiatives and programs targeting youth, believing in their pivotal role in shaping the future. We are proud that the Sprite brand is a partner of the Palestinian U-18 basketball team in this important participation, and we wish the team and its technical and administrative staff all the success in their Asian journey."

This agreement exemplifies a model of partnership between the private sector and national sports institutions, contributing to supporting Palestinian teams and enhancing their readiness for external participations.

For his part, Ibrahim Habash, President of the Palestinian Basketball Federation, praised this partnership, emphasizing the importance of private sector contributions to developing Palestinian sports and supporting national teams. He said: "We thank the National Beverage Company for this sponsorship, which represents an important support for the Palestinian U-18 team during its preparation and participation in the Asian Cup qualifiers. This partnership reflects the mutual trust between the federation and leading national institutions, and it contributes to providing the appropriate conditions for players to deliver their best levels and represent Palestine in a way that befits its sports status."

Habash added that the federation continues to work on developing the training programs for national teams across different age groups, affirming that support from national partners is essential in enhancing the chances of success and achieving accomplishments.

This agreement is part of the National Beverage Company's ongoing efforts to support sports and youth activities in Palestine and to enhance strategic partnerships with national sports institutions, contributing to the development of Palestinian sports and empowering young talents to achieve their ambitions and represent Palestine in the best light at various regional and international forums.