Housing Bank in partnership with the European Bank for Reconstruction and Development holds a training course in digital marketing to empower female small business owners

SadaNews - As part of its commitment to support entrepreneurship and economically empower women, the Housing Bank organized a specialized training course titled "Digital Marketing", in partnership with the European Bank for Reconstruction and Development (EBRD) and co-financed by the European Union, in cooperation with the Business and Professional Women (BPW) network in Palestine, with the participation of several female small business owners and entrepreneurs.

The course was held at the South Hebron Chamber of Commerce, Industry, and Agriculture, aiming to enhance the participants' capabilities in the field of digital marketing, enabling them to utilize modern digital tools and platforms to develop their businesses, increase the reach of their projects, and connect with wider customer segments, contributing to the sustainability of small projects and achieving growth and expansion.

The course covered a range of practical topics, including the fundamentals of digital marketing, managing social media platforms, creating marketing content, building a digital identity for businesses, as well as strategies for reaching the target audience and measuring the results of marketing campaigns.

The presence of Mohannad Al-Saloo's representative from the Palestinian Monetary Authority enriched the course activities with a statement in which he emphasized the importance of supporting female entrepreneurs and enhancing their role in economic development, in addition to highlighting the role of financial inclusion in enhancing women's access to financial services, contributing to the development and sustainability of their projects.

This initiative comes as a continuation of the partnership between the Housing Bank and the European Bank for Reconstruction and Development (EBRD), co-financed by the European Union, which aims to support and empower women and strengthen their role in economic activities by providing training and awareness programs that contribute to developing the skills of female business owners, enabling them to face challenges and take advantage of opportunities available in the modern digital environment, aligning with the bank's vision of achieving sustainable development and serving various segments of society.