National Beverage Company and De La Salle Club Jerusalem Sign Sponsorship Agreement for the First Basketball Team

SadaNews - The National Beverage Company and De La Salle Club Jerusalem signed a sponsorship agreement for the first basketball team, as part of the ongoing partnership between the two parties and their continuous support for Palestinian sports, at the company's headquarters in the presence of Mr. Imad Hindi, General Manager of the National Beverage Company Coca-Cola/Kabi, Vice President of the Club Mr. Hakob Panian, and Board Member Lina Zalatimo.

Under the agreement, the National Beverage Company will provide its official and exclusive sponsorship for the first basketball team at De La Salle Club Jerusalem, contributing to the support of the team's journey and enhancing its local and international participation while providing the necessary resources to develop the performance of young players.

This agreement extends a long-standing partnership between the National Beverage Company and De La Salle Club Jerusalem, as the company began sponsoring basketball teams at the club since 2007, reflecting its ongoing commitment to support Palestinian sports and empower young generations to develop their athletic capabilities.

The General Manager of the National Beverage Company, Imad Hindi, stated: "We are proud to renew our partnership with De La Salle Club Jerusalem, which is one of the leading sports clubs in Palestine and has a rich history in nurturing and honing sports talents. Our support for the first basketball team aligns with our vision of investing in young energies and enhancing the role of sports as a means of building character and instilling values of teamwork and belonging."

Hindi added: "We have had a lasting partnership with De La Salle Club Jerusalem since 2007, which embodies our deep belief in the importance of supporting Palestinian sports and assisting clubs that contribute to building generations of athletes capable of achieving accomplishments and raising the name of Palestine in various forums. We have been keen over the past years to support the first basketball team in the club, based on our conviction of the important role the club plays in developing Palestinian sports and honing young talents."

For his part, the representative of De La Salle Club Jerusalem expressed pride in the continuation of this partnership, stating: "We highly appreciate the continuous support provided by the National Beverage Company to the club and basketball teams for many years. This partnership has formed a successful model of cooperation between the private sector and sports institutions, and has directly contributed to supporting the journey of young players and developing the club's sports programs."

He added: "The continuation of this sponsorship reflects the National Beverage Company’s trust in the club’s message and its sports and educational goals, and we look forward to continuing our joint work to achieve more successes and provide the best opportunities for our young players to represent Palestine in the best light."

This sponsorship falls within the strategy of the National Beverage Company aimed at supporting Palestinian sports and enhancing partnerships with sports institutions and clubs, as the company continues to implement many initiatives and programs targeting athletes and youth in various governorates. This agreement coincides with the company's promotional campaign for the 2026 World Cup, which gives consumers the opportunity to win trips to attend the tournament matches, reflecting the company's commitment to bringing Palestinian audiences closer to the biggest global sports events and enhancing their connection to the world of sports.